Exposure & Development
Potential Exposure
The concept may be used at all airports worldwide, with particular benefit in those countries in which patents have been granted.
Statistics for 2008 show that in excess of 950 million airline passengers passed through airports in the ten European countries covered by the patents.
In Singapore, Hong Kong and Australia more than 37 million, 48 million and 120 million passengers respectively passed through those airports in the same year.
In the United States of America, more than 700 million airline passengers were recorded for 2008.
The Planeview airport advertising concept therefore has the potential to reach close to 2 billion airline passengers each year.
These figures are expected to rise in the foreseeable future.
Development & Implementation
The patented concept is considered to be well developed as it utilises tried and proven structures and construction methods that will be situated within the previously unused air-side areas of airports.
The scale of the potential implementation is only limited by the respective airport owners/ operators willingness to embrace the concept of placing structures within suitably identified air-side areas of an airport.
The implementation of the advertising concept hereafter is anticipated to involve:
- Detailed design and documentation of various advertising design options / standard modules
- A validation of the preliminary financial feasibility analysis already undertaken
- Check of final design concepts by aviation regulatory authorities, on a site by site, airport by airport basis
- Negotiation of lease arrangements with individual airports for sites for varying advertising boards / signs